SERVICES

For Advertisers:

Helping clients manage their media investments and resources to produce maximum marketing value
Media and Digital Agency Reviews
Media Agency Compensation and Staffing Analysis
Media Client/Agency Resource Management
Media Client/Agency Relationship Repair
Evaluating Agency Digital Capabilities Matched to Client Needs
External/Internal Digital Resourcing Strategies
Digital Creative Positioning/Content Strategies

For Agencies:

Helping Media Agencies optimize their media operations and business development strategy
Agency Compensation Guidance
Client/Agency Mediation Service
Media Agency Re-engineering
Business Development Positioning
Digital Platform Integration for Client Retention/Aquisition

For The Media:

Helping media companies market their assets to advertisers and agencies and create new opportunities
Market Positioning
Deal Construction
Business Development
Sales Presentations
Digital Platform Opportunities
Janyce Harper
Corporate Marketing Communications
Siemens Enterprise Communications
DFP guided our entire media agency review.  Their knowledge and experience was insightful, comprehensive and flawless.  We were extremely impressed with their detailed capabilities and benchmarking analysis.  They offered exceptional leadership and professional advice throughout all aspects of the review.  They were committed to the continued success of the selected agency by monitoring our ROI.  We highly recommend DFP to any organization seeking a partner in conducting a review