Diane Ashley
VP Corporate Marketing & PR MJHS
Our need was to audit the work of all our agencies including traditional and digital media, creative production, direct response and branding as well as recommendations for improvement. We interviewed several consultants and selected Drexler/Fajen& Partners based on their knowledge, experience, reputation and ability to devote their top level executives to be consistently available to us and our assignment. Mike Drexler and Steve Fajen were true partners throughout the process. They not only provided complete guidance and answered all our questions every step of the way but delivered a thorough, comprehensive and very detailed report with specific analysis and benchmarks for each aspect of our review with valuable recommendations to improve our process going forward. We would not hesitate to recommend them for any company seeking the highest level of professional partners as marketing and media consultants.
Our mission is to bring our extensive knowledge and experience to the media and marketing process and enhance the business building relationship among clients, agencies and the media. As the media world continues to change we will offer new thoughts and points-of-view on our website, so please continue to visit us periodically and see if we can help add more value to your goals and marketplace results. We look forward to your comments and would be pleased to meet with your organization in confidence at your convenience.
Cover StoryAgency Reviews- What the Association of National Advertisers is telling us
- How Clients Can Produce More From Media Agencies
- Client Led Digital Agency Reviews
- 10 Best Answers to FAQs About Agency Search
- The New Review
- 4 Ways To Save Money
- Clients: 12 Reasons To Use A Consultant Behind The Scenes For Agency Reviews
- Table Stakes
- The Review Is Dead, Long Live The Review
- Accountability and Agency Reviews
- High Value Reviews
- One-Third Of Your Advertising Is Wasted Unless…
- Arithmetic is Not an Opinion
- The Strategic Planning Audit
- Return on Relationship: Placing a value on improving a current media agency relationship
- Client/Agency Relationship Repair
- Accountable Agency Staffing and Compensation
- The ANA Throws Down the Gauntlet for Advertisers and Agencies
- ANA Brief: Maximizing Media Agency Value
- Client/Agency Mediation
- The Template Collection
- The Benchmarking Store
- Checklist To Evaluate Your Current Agency
- Agency Business Development Checklist
- Things Are Better Than They Seem
- The Procurement and Marketing Partnership with Agency Media
- What’s Foul About Marketer Led Reviews?
- Procurement and Marketing Alignment with Agencies Through Return on Review