Digital Model

This DFP model is designed to help guide the selection of the best agency partner to fit the specific needs of each client in the digital media space. It is predicated on identifying, evaluating and implementing five critical areas a marketer must consider when reviewing agency digital capabilities:

 

  • Evidence of operational excellence throughout the digital ecosystem
  • Digital platform and channel leadership, innovation, original R&D
  • Strategic focus on client business goals and measurement systems
  • Digital tools, access to resources, and analytical prowess
  • Strategic and creative use of all available data

 

DIGITAL AGENCY SELECTION MODEL

Digital Assemblies