Category Archives: Uncategorized
The Procurement and Marketing Partnership with Agency Media
Let’s be clear. What both clients and agencies want most is a mutually productive relationship that can endure throughout the inevitable changes and economic considerations inherent in a fast-paced, technologically challenging media world. What’s most disturbing is that the average … Continue reading
The Review Is Dead, Long Live The Review
By Mike Drexler and Steve Fajen Over the past three years the number of agency reviews has doubled, while consultant involvement halved. Today clients conduct 85% of agency searches in-house and the number is even greater for media only reviews. … Continue reading
PROCUREMENT’S TOP 10 VALUE ADDS
10 things Drexler/Fajen & Partners does for Procurement during agency reviews that they can’t do for themselves Over the past three years the number of agency reviews has doubled while consultant engagement has halved. This is even more acute with … Continue reading