10 things Drexler/Fajen & Partners does for Procurement during agency reviews that they can’t do for themselves
Over the past three years the number of agency reviews has doubled while consultant engagement has halved. This is even more acute with agency media reviews where the issues are more complicated. The trend reflects Procurements growing influence in the agency review process and the drive to control costs.
Drexler/Fajen & Partners offers necessary value added features for agency media reviews that cannot be found elsewhere.
- Cost controls: We will work for a flat fee, hourly rate or ala Carte to help Procurement control costs.
- Convenience: When necessary we will work in the client’s offices behind the scenes directly with the client review team.
- 3. Experience unequaled: We are the only review advisors with as much media and review experience. Between the two of us we have been the chief media officer at eight agencies, a digital agency, CEO at two media agencies, President of an advertising agency and a research company, research chief at two companies, founded a media talent recruiting firm, ran a management consulting company, two media consulting firms, taught at the Harvard Business School, been published in the Harvard Business Review and by the Harvard Business Press, been twice acknowledged by the trade press as among the top 100 most influential media people and participated in or conducted scores of agency reviews.
- Faster Reviews: Because of our experience our proprietary screening technique directs the review to just those agencies that are the most serious contenders, bypassing the initial round of time-consuming credentials presentations.
- 5. Unique Scope of Work Grids: Our SOW grids are the foundation for assessing the amount, complexity, timeliness, and re-work factors involved in the new agency’s assignment and subsequent staffing estimates.
- Compensation, staffing and benchmarks: Agency salary, overhead and profit benchmarks, as well as unique staffing benchmarks on seniority and experience.
- Talent roundtables: One-of-a-kind strategic discussions between client and contending agencies designed to discover agency team depth and breadth as well as client/agency chemistry.
- 8. Fact-based buying challenges: Our agency buying challenges are fact-based, grounded in real buys, not hypothetical promises of what could be delivered.
- 9. Anonymous industry panels: Along with out media pricing benchmarks, our identity-protected panels of senior executives verify agency media pricing promises, as well as staffing and compensation submissions.
- 10. Independent accountability monitoring: Once the review is completed and a winner selected, DF&P does not stop. Every quarter for the next year we will monitor the various aspects of the new agency’s performance for improvement.
These ten unique features represent our competitive edge. They are not available at other review firms and we are proud to offer them as added value to client marketing and procurement.
For more information you may contact us